Martin Brings 14 Years of Transformative Leadership from the National Wood Flooring Association to Drive New Growth Strategies for the Premium Manufacturer
[REEDSVILLE, PA, NOVEMBER 4, 2025] — Peachey Hardwood Flooring (PHF), a leading producer of custom, handcrafted hardwood flooring, today announced the appointment of Michael Martin as its new Vice President, Sales & Marketing. Martin, a highly respected hardwood and flooring industries veteran, joins the company after a distinguished 14-year tenure as the President & CEO of the National Wood Flooring Association (NWFA), a period during which he led a significant turnaround and expansion of the organization.
In his new role, Martin will be responsible for leading sales and marketing initiatives, building upon PHF’s legacy of tradition and craftsmanship, while expanding its market presence. His extensive track record of growth through building long term relationships is expected to play a pivotal role in the company’s next chapter of expansion.
“In my time as a leader in this industry, I had the unique opportunity to see many mills in North America, as well as abroad,” said Martin. “With its tradition of Amish craftsmanship, quality of Appalachian wood species, and investments in the latest AI driven milling technology, Peachey Hardwood Flooring stands out as a leader committed to quality. With recent capacity increases and plans for brand expansion, there is tremendous potential to make a positive, authentic, and long-term difference in the entire marketplace.”
Recognized by CEO Update as a top association CEO for his role in the organization’s economic recovery from the housing bubble burst, Martin also cultivated and strengthened industry partnerships and championed key initiatives that addressed the evolving needs of both the hardwood and flooring industries.
Under Martin’s leadership, the NWFA experienced a period of remarkable growth and financial health. As a founding board director of the Real American Hardwood Coalition (RAHC), he was also pivotal in establishing the first-ever, industry-wide consumer awareness campaign for hardwood products on television with Chip & Joanna Gaines’ Magnolia Network.
“Michael’s leadership has always been about collaboration and foresight, which are principles we value highly at Peachey Hardwood Flooring,” said Don Coleman, CEO, PHF, and current NWFA Board Director. “His proven ability to grow and unify an industry makes him the ideal person to help us expand our brand and connect with a new generation of clients.”
Jeff Fairbanks, President, Peachey Hardwood Flooring and past chairman of NWFA noted: “Working alongside Michael, I saw firsthand his commitment to advancing the entire wood flooring industry through initiatives like the Real American Hardwood Campaign and the Gary Sinise Foundation’s RISE program. Don served in the Air Force, and I served in the Navy, so to build our own industry’s community while giving back to our veterans and first responders has been a truly meaningful experience. Peachey has long supported the Sinise initiative, providing independence and mobility through hard surfaces directly from the forests our service men and women sacrificed themselves to protect.”
Martin’s appointment is a direct reflection of PHF’s commitment to combining its historic foundations with modern advancements, a vision encapsulated in its recent brand positioning, “The Beauty of Nature. Perfected.”
About Peachey Hardwood Flooring
Peachey Hardwood Flooring has been creating custom flooring in the time-tested traditions of Amish craftsmanship for generations. Operating out of Reedsville, Pennsylvania, the company combines its heritage of quality and attention to detail with advanced technology and processes to produce premium, bespoke hardwood flooring for a discerning clientele. For more information, please visit https://peacheyhardwoodflooring.com/.